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The Board is promoting a campaign to encourage consumption |
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Tuesday, 23 December 2008 |
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The government rebates and forward calls on citizens to be purchased
The Ministry of Tourism, Commerce and Sports yesterday announced the support of the Andalusian government sector of small and medium business with a promotional campaign to encourage citizens in consumption this Christmas, and especially from next January 2, when to which the Andalusian government said yesterday the start of sales.
The Ministry of Tourism, Commerce and Sports yesterday announced the support of the Andalusian government sector of small and medium business with a promotional campaign to encourage citizens in consumption this Christmas, and especially from next January 2, when to which the Andalusian government said yesterday the start of sales in January, as "exceptional." The counselor, Luciano Alonso, stressed the need for the measure as a matter of "social cohesion", a sector which he said "has chosen to cut costs instead of going to the dismissal of workers," and called the effort and solidarity "from the public during rebajas.Alonso indicated that sales of the retail sector in Spain has fallen in the first ten months of the year by 7.2% and marked by the grave crisis facing due to the fall of the demand. It also stressed that the sector represents 10% of GDP Andalucians establishments with 184,852 (98.8% SMEs) and more than 525,000 workers representing 16% of total employment andaluz. "Purchasing is not spend, it is shared. Go to trade in your city open to you. " That is the message that people begin to hear andalusian radio and television, to read in the newspapers and seeing posters that hang in the windows of shops andalusian from today until January 16. The campaign, promoted by the Business Confederation of Commerce Andalucia (CECA) and supported by the Ministry of Tourism, Trade and Sport, aims to revive consumption citizen retracted by the crisis económica.La campaign, including from January 2 the message "is to trade in your city, sales for you," answered the almost unanimous request of the sector of small and medium business andaluz, providing a catastrophe results with a drop over 10% in the campaign Minister of Trade navideña.El, Luciano Alonso, said that both trade unions and consumer associations and users had also shown their support for the advancement of the discounts, which they consider should be maintained for the benefit of citizens in a crucial period for the consumer . The consumption and therefore sales have fallen and facing serious difficulties. It was needed because the industry has reduced costs to avoid having to reduce employment in an extraordinary effort, "Alonso said the counselor, to justify the changing how "exceptional" by a decree in force since 1996, and whose decision has had the mandatory report of the Advisory Council on Andalucía.Así because the sales season will be brought forward five days in Andalusia, the 2 days before the arrival of the Magi, the toy and gift was the most reluctant to step forward and will last at least a week and no more than two months, according to the decision of each individual comerciante.Además of these two measures, the Minister reiterated the availability of two-sector initiatives to promote the modernization and competitiveness productividad.Alonso said the Board has opened a credit line of 47 million euros for the financing of SMEs in the trade, in the form of credits reintegrables.Asimismo recalled the agreement signed with the Business Confederation of Commerce Andalusia (ECSC), last 8 days, worth 2.3 million euros and includes a series of measures to improve productivity and profitability of small commercial Andalusia, and is valid for two años.Entre other things, provides for the establishment of an Office of Management Consulting and analytical services that facilitate the connection between the shops and businesses proveedoras.También will check-up service that will allow more than one thousand SMEs access to new technologies and R & D + i for a subsidized price and a plan of Excellence Comercial.Otros two packages of measures include campaigns to encourage the influx of people to the mall and another block of shares to the training of workers in the sector, in collaboration with the Andalusian Employment Service (SAE).
Currently the Board has in effect III Plan of Internal Trade, with an overall investment of 141 million euros. |
