According to TNS Worldpanel, in the last year mobile closed to October 2008 there were over 2,500 million baskets in the outlets, 49 million of the purchase receipts increase over the same period last year.

 

74% of these new shopping baskets were of immediate need (36 million), with a maximum of 3 categories, and represent 58% of the baskets, which last year generated 22,000 million.

 

The study also reveals that 74% of this amount is intended for fresh perishable products, with categories such as fresh bread, fresh meat, vegetables and fish and seafood, and each of these categories represents over 10% of the business of these baskets.

 

Most of the new basket of immediate need, 22 million were made in supermarkets, followed by the discount channel (8 million baskets) for the hypermarket (4 million), while the remaining 2 million were purchased baskets in other channels.

 

TNS said that Castilla y Leon, Catalonia, Galicia and the Basque Country communities are more akin to this type of immediate need baskets, representing 63%, 62%, 60% and 59% respectively of all purchases in these regions are above the national average of 58%.

 

 

EFE 18/12/2008