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| Coca Cola flooding to Venice |
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| Thursday, 26 February 2009 | |
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Coca Cola flooding to Venice The Venice City Council has reached agreement with the U.S. company Coca-Cola by allowing this firm for five years placing vending machines for drinks and meals on the streets in exchange for 2.1 million euros, the newspaper reported today Italian La Stampa. Given the controversy that has arisen from the article "La Stampa", entitled "Venice is sold to the Coca-Cola", the City pointed out that dealers "do not disturb" the beauty of the city, not because it will be totally white and not show any brand. The dispensers will be about sixty, and "not invade" the city said the mayor, who said that "there will be none of the most tourist areas, such as the Piazza San Marco or the Rialto Bridge," as indicated "La Stampa". Be placed in the piers of the vaporetto, the public transport in Venice, and within the public parking at the entrance to the city, said the municipality. "La Stampa" reflects the uneasiness of the bars of the historic center, complaining that the dispensers reduced income to their businesses. According to the newspaper, the agreement with the U.S. firm also contains some curious details such as the ability to hold two gala dinners business a year, one in Room Apollinee Fenice theater and one in the palace Ca 'Vendramin Calergi, headquarters Venetian Casino. The newspaper added that the company will also have twenty seats to attend the Historic Regatta traditional authorities on the stage or on board the ship "Redentore. The agreement with Coca-Cola joins other initiatives announced by the City of Venice to raise funds, such as the controversial measure, which provides that tourists pay up to three euros a day to use public bathrooms. 23/02/2009 Newspaper OVER FIVE YEARS Venice left to put Coca-Cola beverage vending on the streets in exchange for 2.1 million The Venice City Council has reached an agreement with Coca-Cola by allowing this firm for five years placing vending machines for drinks and meals on the streets in exchange for 2.1 million euros. According to the newspaper La Stampa, the Italian city will allow the multinational to install vending machines in the streets of drinks and snacks in exchange for 2.1 million. The Mayor Massimo Cacciari had to step out of the criticism he has received the agreement. "I am astounded by the controversies that have erupted on the agreement between Venice and one of the largest and most prestigious brands in the world," he said. The mayor has stated that it is "an essential financial strategy for the protection of the artistic heritage of the city. Heritage conservation Cacciari has ensured that the proceeds be used with maximum transparency and to be allocated to the conservation and protection of the heritage of Venice. Supports an idea that with conviction, especially by the economic difficulties facing the town. The mayor wanted to reassure people about the best location of machines. "The retailers do not look like the logo of Coca-Cola or installed in the most symbolic places in Venice, the Piazza San Marco or the Rialto bridge," he said. In Venice, the rules for consumption and sale to tourists are very strict. Since 1987, it is forbidden to eat or drink on the Piazza San Marco, among other places. Last year, some 20 million tourists, 80% of whom were foreigners, visited Venice, a 30% increase in 2007. ABC 23/02/2009 Exit alive with the spark of life The agreement provides for the installation of 60 distributors who do not bear the logo of the famous brand of beverage VERÓNICA BECERRIL | ROME In times of crisis remedies all seem good. This is thought to be the philosopher-mayor of Venice, Massimo Cacciari, who this week signed an agreement to 'sell' the lagoon city to the Coca-Cola. Now is not that the water of the canals will be replaced with the American drink, but on the corners and city streets will be installed machines to distribute Coca-Cola. "This is an economic strategy," was justified Cacciari announced yesterday that the agreement provides for the injection into the coffers of communal 2,100,000 euros over the next five years. "Venice needs money to address maintenance of works of art, and the Italian Ministry of Culture has approved the transaction, who criticizes this decision does not realize that protecting the city is only possible with money, or that comes from private patronage or can not cope, "said the Italian mayor. The agreement between the city of Venice and Coca-Cola provides for the installation of sixty vending machines that do not bear the logo of the famous drink, it will be just big white boxes in the city. For the machines in question did not come out in the photos of the tourists, the city of Venice has decided that vending machines are placed in areas of the boat toll in garages and on land. Where is the invasion? "Where is the invasion?", Yesterday questioned the council's communications director Venetian Maurizio Calligaro, who announced that over the next five years "the money ends up in the municipal coffers, which suffer daily the lack of funding for guardianship the artistic heritage of the city, not only over two million euros, but the money from sales. Sales to increase in the coffers of the City Council, but fall into the pockets of the traders. The owners of bars in Venice were the first to protest by the news. "First we were with our votes, and now are sold to the Coca-Cola ', criticized the Venetian merchants who report a reduction in the number of tourists in the city following the global economic crisis. The agreement with the multinational, not only wins the City of Venice, because Coca-Cola, in addition to the sale of its famous beverage cans, has managed to organize two business gala dinner to be held annually in grand palaces of the city, besides twenty seats for their guests on the stage of the Historic Regatta and the Feast of the Redeemer. Massimo Cacciari now trembles at the possibility that the controversy raised by the news will break down at the bottom of the lagoon, the American proposal because the money serves to Venice. In fact no longer know who to bulk up a little communal coffers prohibiting eating sandwiches in public squares, and forced to pay three euros to whom one has to enter the public baths in the city. Today ends the Carnival in the city of big masks, and for the first time the number of visitors has decreased compared to other years, as announced by the National Institute of Statistics |
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