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The discounts achieved by the end save the Christmas campaig PDF Print E-mail
The turnover in retail trade has declined less than expected. The Christmas season is closing with figures well above those who feared the experts, concerned about the drop in consumer confidence and the ravages of the recession on households. Finally, in the final Sunday with blinds raised before the day of Reyes, who carried balances supermarkets and small shops are nuances, quite satisfactory. The 16 companies within the National Association of Large Distribution Company (ninja) said yesterday that in the last days of the Christmas period, sales experienced an upward trend thanks to the substantial discounts offered - discounts of up to 40 overlapping % in some cases - and the late arrival of cold, well received by sellers of warm clothes, heaters and stoves.

Small and medium businesses joined satisfaction, but their spokesmen expressed this in a somewhat more restrained, for anything in the last 12 months have been closed 60,000 locations in Spain. Increases in unemployment and delinquencies and falling confidence in the economic future traders to fear a Christmas very gray.

 

MAJOR ACTIVITY But finally, in recent weeks, turned a certain joy in customers, acknowledged yesterday by Miguel Angel Fraile, secretary general of the confederation of trade in Spain. "This week and next - he explained - is the busiest of the year in trades. And in view of what has gone very well this weekend we expect a positive final campaign.

The turnover is slightly lower than last year (falling below 10%) because it has sold a similar number of articles, but at much tighter, said Friar. "Customers have money, but look much more than before tenders are that traders have done their homework and have adjusted prices and, at the last minute they decide to buy." Toys, electronics, perfumes, clothes and accessories were the stars.

Regarding the rebates, which will be announced WIl discounts of up to 70%. Supermarkets forecast a sales campaign that will be "very positive".

 

04/01/2010 Mediterranean newspaper FARRÀS ANDREU
 
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