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The merchants of the capital of La Plana rely on promotions to boost sales in the campaign Reyes
Discounts of 20 percent in perfume, special promotions in shops, and rebates of up to 40 percent in shoe stores. It seems incredible that happens on the campaign of Kings, but that's the picture they offered yesterday downtown shopping streets of Castellon. Although not all vendors agree, most of them say the increased sales on the occasion of Christmas is not expected, nor enough to offset the losses incurred during the months of October and November, the worst in recall in shops Castellón. So, seeing the Christmas campaign has not yielded the expected results, some traders have been launched to offer discounts to try to improve sales in the days before Reyes. "We have begun today by yesterday at substantial discounts we have enabled all morning has not stopped people entering the store," explains an employee of a downtown shoe store in Castellon. The same technique had to use the perfume, as in previous years were the divas of Christmas and this year have been quite touched by the crisis. "The tendency at this time was the same as previous months: sales are much lower than in previous years," explains the head of perfumery Fayos. "There's been good days, like before a holiday, but generally the rest of the days have been lazy, 'explains. However, local retail clothing accessories and yes they have perceived that sales have increased considerably for Christmas. "The store is almost always full and has bought a lot, I would say that 50 percent more than in previous months," indicating a salesgirl in a textile trade. In another women's clothing establishment say that sales have been good, and "very similar" to last year. Those who have not done well data dealers have been devoted to home accessories. "People are buying much less than in previous campaigns. It is somewhat surprising, "indicates a dependent, relying on figures trace the days surrounding Reyes. And is that even at street merchants say the holiday season has not been, nor much less to shoot rockets from the Center Ciutat Castelló association when they do impact has been positive for trade. "The sales data we have indicate that it has exceeded two or three points in the 2008 campaign," says José Luis Verchili, president of Center Ciutat. As explained, have stalled sales of high-end products, but in general the shops' are doing quite well. " On Sunday, a failure But if something is all traders agree on the limited success of selling on Sundays when the shops were open to the public. "People have not been encouraged to leave. We have opened because, because you have to do, but sales have been a disaster ", explain 03.01.10 - L. VELASCO | CASTELLÓN |
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