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They emphasize the importance of advertising and calling for greater appeal to merchants liquidez.Los greater professionalism and renewal.
Urban commerce must be reinvested and in doing so, professionals must take a leap and commitment to quality, training and partnerships, also with companies in the services sector. Those are the conclusions reached by the experts who participated in a roundtable discussion in Congress Castelló 2020 and which examined the future of a sector clearly affected by the current situation and the fall in consumption. President Centre Ciutat Castelló, José Luis Verchili, stressed that the sector must never lose sight of its hallmark: quality. "It's a concept that never ends and that includes everything from making a shop more attractive to provide a professional and prepared to have dependents, including a mastery of English," he said. But for the weight of urban trade deflate, Verchili made a triple appeal: to the owners of local professionals such as architects, dentists and lawyers with offices in the center and the administration. "All these groups must be made aware that this film also goes with them and the dealer just can not bear the full weight," he argued Monday. Ramon Jordan, secretary of the Merchants Association Onda, defended the possibility that all associations to come together and form a provincial federation. Jordan acknowledged that the crisis has caused many stores shut their doors, "although in recent months have opened up other" and also stressed the need to engage the services sector. Angel Martinez, manager of the company Systemblock in Vila-real, emphasized the need for employers to make trade advertising campaign to draw attention of customers and defended the idea that with hard work and effort will go forward urban commerce . AGUILAR ELENA 18/05/2010 MEDITERRANEAN |
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