LOYALTY
16 000
Euros is the budget for the summer campaign that will start next week.
10 000
10 000 bags were distributed ecological purchase, 5,000 balls and parking vouchers.

The next round of rebates, which will take place from 28 June to 4 September, is expected to be one of the most aggressive of history in the capital of La Plana. The slight recovery in sales that characterized the first quarter and now seems to have stalled in order to boost purchases and avoid losses, most of the establishments in the downtown area will start with discounts of 70% from the first day compared to 50% by opting in 2009.
Sell out to clear the maximum possible business in the face of autumn-winter and at least keep the premises are to pursue the traditional trade.
The president of the trading company Castelló Centre Ciutat, José Luis Verchili acknowledged that in April "the general sales volume fell 2.7% on average over the first quarter of the year." By sectors, personal equipment purchases fell 3% while household fell by 5%.
"In the case of communions stores have noticed that, although they have sold nearly the same units as in 2009, it has been spending much less," said Verchili, who expressed his "confidence" that the sales during the next sales season "reach the same level as in 2009, compared to the poor performance of the 2008 campaign."
Despite this decline, qualified that "if we compare with other cities in Castellón trade is in a good situation into what it is, in fact in the Region of Valencia is only slightly better, but the problem is that it does not sell what toca.
The president of the business entity Castellón also denounced the fact that many establishments launch special offers and promotions throughout the year. "While consumers look for them, will invalidate the rebates and urban commerce eventually suffer," he said.
Along with falling sales, the next increase in VAT from July will be one of the workhorses of the commerce of the city. "Most of the shops and have bought the entire genre of autumn-winter season, so that price increases will not notice until Christmas," said Verchili, who said that "eight out of ten establishments bear the VAT increase, so that in general no impact on the prices that reach the customer. " "What matters most to businesses is to maintain billing and sales are now to carry this increase," he added.
Alongside these measures, the trading company also has in mind the development of new campaigns for customer loyalty. In fact, from the shared facilities next week beach balls, bags and special discount vouchers for free parking in the hotel parking Mindoro.
As for special activities to promote shopping, the Councillor of Commerce, Marisa Ribes, also advanced to the campaign 'The ...', Thursday that develops in the shopping center, "continued during the summer if merchants choose to do, because the success it is having. "
Buying Assistant
However, the main changes will see the light after the summer. "Looking ahead to Christmas we are negotiating the hiring of a personal shopping assistant that can offer our customers free of charge to help them find the items they feel they see each of them," Verchili advanced, adding that "finally, if the project goes ahead, even in October we plan to organize talks at the Old Casino where this is vocational talk to customers on fashion trends autumn / winter." On the contrary, the proposal to start school specializing in business training must wait. "Because of the way things are, we believe that it is best to postpone the project until we have better prospects," said the representative of the business entity.
Regarding the acquisition of the shares of the entity are still held by the Consistory of the capital, Centre Ciutat obtained after the summer 123 new shares available to their new partners. "The rest will go in coming years alienating until the City Council is only a 5%" concluded Verchili.
17/06/1910 - 01:06 -
THE PROVINCES A. BURGOS | CASTELLÓN