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Summer sales discounts will start to grow to 70% The new sales season begins on June 28 and end on September 4 José Luis Verchili ensures that the constant campaign of promotions and discounts are negative for the commercial sector Levante-EMV.com "Castelló DANIEL CASTELLÓ LLORENS The economic crisis and the collapse of trade sales force is suffering the imminent launch sales campaign "with reductions of between 60% and 70% over the original prices," said the chairman of Centre Ciutat Castelló, José Luis Verchili, who qualifies, with those percentages, "you can not make money, as much as you do is change the money." In fact, says Verchili few weeks since the vast majority of downtown businesses in the city offer their products "with reduced prices reaching up to 50%," a disguised sales discounts or promotions word " that do nothing to distort the true meaning of sales, "qualifies. In this sense, the president of Centre Ciutat de Castelló, states that no one can live in permanent reductions, because this way there is no benefit to take on new projects or even to generate jobs. " In order to draw the attention of consumers and customer loyalty, Centre Ciutat de Castelló begin next June 28, a promotional campaign that will include the gift of a plastic beach ball for any purchases made in any of integrated the 316 establishments in the state. And, furthermore, also will give away vouchers for parking cars, completely free of charge for half an hour in the parking Mindoro, Smith Street, "through an agreement recently reached between both parties." For this campaign, Centre Ciutat allocated 16,000 euros, plus vouchers for parking and beach balls, also distributed more than 10,000 green bags from shops and from the first day of July, will be distributed among hotels province about 5,000 shopping guides "to attract businesses to the Castelló to tourists to visit Peñíscola or Morella, for example." With regard to the VAT hike in two points, Verchili considers that, at least until the Christmas season and Reyes, "have no impact on consumers and will reduce even further the benefits of the stores." The president believes that Castelló Centre Ciutat, as things stand, "not the time to change the prices up." In fact, states that "8 out of 10 stores will assume that the VAT increase to maintain sales volume." Centre Ciutat de Castelló, who is serving five years of activity, preparing actions and the other marketing campaigns. In fact, Verchili announces that it is already working with the City on the proposed hiring a personal shopper for the holidays. "This is a very expensive initiative, which already have some stores in Valencia, but we want it to be completely free for both our partners and consumers." This is a professional "advice in an impartial manner," says Verchili. |
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